US skincare brand Neutrogena unveiled its latest technology breakthrough – a 3D-printed facial mask – at the three-day Consumer Electronic Show Asia which began on June 11.
MaskiD is the first commercialized product using bioprinting technologies. By using a smartphone 3D camera, the user takes a selfie on the app developed by Neutrogena. It can measure 40,000 dots on the face, which means that the measurement accuracy is less than 0.1 millimeter. This way, the shape of the mask sheet will be customized according to the consumer’s facial features.
The application will then provide personalized ingredients of the sheet based on the diagnosis of the consumer’s skin conditions. The sheet will be further divided into six zones – forehead, eye orbital, nose, cheeks, chin and nasolabial folds – to apply the five different ingredients.
The 3D-printed facial mask made its debut at the CES held in Las Vegas at the beginning of the year. It is expected to be sold in North America in the third quarter of this year and available to the Chinese consumers in the first quarter of 2020, according to Ellesha Kirby, vice-president of skin health at Johnson & Johnson Consumer Asia-Pacific.
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